Ayomide builds high-impact insights products to establish Rwazi as the leading voice on global consumer market trends worldwide through data-driven analyses, research reports and publications.
Finding the optimal price point to maximize revenues while maintaining volume is a persistent challenge. But advanced demand modeling techniques are empowering brands to make pricing decisions with scientific precision. The Complexities of Pricing Pricing a product or service involves balancing complex trade-offs between profit margins and sales volume. Price
A major demand shift is building as electric vehicle adoption reaches an inflection point in China and beyond. Our proprietary consumer survey across 15 Chinese cities reveals electric vehicles likely accounting for 32% of auto sales by 2025 - far outpacing previous projections. This exponential EV growth out of the
Emerging immersive technologies like augmented reality (AR) and virtual reality (VR) are unlocking powerful new capabilities for market researchers. By enhancing emotional engagement, replicating real-world complexity, and providing agile prototyping, AR and VR together are reshaping research methodologies to uncover deeper consumer motivations and behavior insights. The Limitations of Traditional
Understanding consumer emotions towards brands is now crucial. Sentiment analysis is transforming market intelligence by exposing how people truly feel. Advanced text analytics, facial coding and machine learning uncover the drivers of sentiment hidden within data. Text and Speech Analytics Powerful linguistic algorithms applied to text data - from social
In today's crowded marketplace, customer personas are vital to delivering personalized experiences that build loyalty and affinity. Based on deep market intelligence, detailed personas enable hyper-targeted personalisation across the customer lifecycle. Gather Broad Data A strong foundation requires gathering demographic, behavioural and psychographic data across current customers. Surveys,
Seismic changes are disrupting the retail landscape. While daunting, leaders can leverage market intelligence to foresee threats and uncover strategic opportunities. The future belongs to firms that face disruption head-on. Pinpoint Emerging Competitors As purchasing shifts online, agile digital competitors are stealing share. Firms should continuously analyse web traffic, search
The market research industry, estimated to be worth $80 billion globally, is undergoing rapid transformation. From leveraging AI to decentralizing data collection, three key trends are disrupting traditional techniques and driving insights that are faster, cheaper, and more personal. AI and Predictive Analytics Forward-thinking research firms are harnessing artificial intelligence
Investments in supply chain technology solutions are accelerating rapidly as firms around the world aim to address fragility exposed by recent shocks amid mounting pressures for greater efficiency, visibility, and resilience. Our proprietary analysis shows that global warehouse automation deployments grew 15% year-over-year in 2022, while the adoption of order-tracking