Benedicta Philemon is a Data Analyst at Rwazi leveraging market intelligence and technology to uncover actionable insights to drive impactful, informed decisions for global business leaders.
The era of instant insight In 2026, consumer behavior moves faster than quarterly reports. A sudden trend on social media, a spike in streaming activity, or a surge in product searches can shift revenue in hours. Brands that respond in real time capture opportunity; those that wait often miss it.
spotify wrapped analytics
Streaming recaps do more than entertain. They show how people choose, listen, and share and those signals help brands understand what truly drives attention and loyalty.
This Black Friday, AI-powered products are dominating US consumer searches, from smart kitchens to Mini PCs. Discover how these trends are reshaping shopping and what brands need to know.
Established platforms like YouTube and Facebook stay dominant because habits are harder to break than trends.
AI-Powered Marketing
Spotify Wrapped shows how real-time behavior insights drive engagement, turning data into shareable, personalized experiences that boost loyalty
consumer behavior
US brands are boosting loyalty by 9% in 2025 by acting on verified intent signals. Personalized offers, gamified experiences, values-driven rewards, and real-time insights turn early consumer signals into deeper, lasting connections.
consumer behavior
Consumer research is changing fast. AI speeds decisions, privacy-first data protects trust, and real-time feedback reveals changing behavior. Brands that combine these signals gain a sharper, faster, and more accurate view of what consumers want next.
Holiday 2025 favors retailers who use personalized offers, BNPL, and loyalty programs. Shoppers want relevance, timing, and flexibility.
The shockwave Ten major AI companies collectively lost $1.64 trillion in market capitalization between October 29 and November 7, 2025 which is the steepest correction in the sector’s short but explosive history. NVIDIA alone shed $459 billion, followed by Microsoft’s $333 billion and Meta’s $321 billion
digital subscriptions
The $1.5T subscription economy faces a reckoning. Consumers now pay for 3.7 services but use just 2.3, wasting $273 yearly. As budgets tighten, only platforms delivering clear, daily value will survive the coming shakeout.
Lumora turns zero-party consumer data across digital, retail, and distribution channels into real-time insights, letting brands predict competitor moves and act faster, smarter, and with confidence.
Conversational AI
Data alone isn’t enough Brands collect millions of consumer data points every month. Yet less than 20% of that information is actively used to guide decisions [Forrester, 2024]. Brands have more data than ever, but understanding and acting on it is the real challenge. That challenge inspired the creation