Benedicta Philemon is a Data Analyst at Rwazi leveraging market intelligence and technology to uncover actionable insights to drive impactful, informed decisions for global business leaders.
Global spikes in VPN adoption reveal how essential digital access has become. Nepal saw a 2,892% surge in searches, while the UK recorded 1,987%. These surges highlight the economic stakes, the policy pressures, and the new openings for businesses in digital markets.
Consumers
Despite cooling inflation and steady job growth, U.S. households remain under strain. Rwazi Insights shows real wages have slipped 0.7% since 2021, leaving families with less purchasing power. The result is tighter budgets, reduced spending, and shifting brand loyalty
AI economy
AI now makes up 18% of uploads on Latin America’s streaming platforms. Algorithms reward volume, pushing artists out of sight and cutting into earnings. The real question is whether authentic music can still earn a living in a world where algorithms set the stage.
AI compute power
Cloud choices go beyond cost. They shape how competitive a company can be, how fast it can innovate, and how well it can sustain growth. As AWS and Azure battle for dominance, the real question for leaders is which partner moves their business closer to the future.
AI economy
Industrial robotics is transforming factories and consumers alike. With defect rates near zero and personalization at scale, buyers now expect speed, flawless quality, and custom products, standards once impossible without automation.
Business Insight
Eastern Europe’s $12.8T economy is reshaping the European market. Consumers in Poland, Romania, and Ukraine are growing more digital, savvy, and value-conscious, creating a new frontier for brands and investors ready to tap into this fast-evolving, high-potential region.
Consumers
The top 10 consumer giants now command $2.2T in revenue. Walmart and Amazon dominate on value and convenience, Apple and LVMH win on innovation and luxury, leaving the mid-market squeezed. For challengers, survival means sharper focus and faster moves.
A new consumer class on the rise Digital nomads are remote workers who leverage technology to work from anywhere while often earning in stronger foreign currencies like the dollar or euro. They are transforming Latin America’s cities. Since they often earn in strong foreign currencies, are spending well above
Business
The $127T global stock market is less about profits and more about people. From U.S. tech giants to India’s fintech surge, consumer behavior is the real engine driving valuations and the clearest signal of where capital flows next.
The market’s tectonic shift Artificial intelligence is no longer a supporting player in tech, it is fast becoming the central force in a global technology market that is set to explode, valued at $2.5 trillion in 2023, it is projected to reach $16.4 trillion by 2033, according
SmartPhone
India has overtaken China as the top smartphone exporter to the U.S., capturing 44% of imports in Q2 2025. Apple’s movement to India signifies a new era of supply chain diversification, reshaping global tech manufacturing and reducing U.S. reliance on China.
The market landscape Step into the streets of Mexico City at rush hour and you’ll see just how central ridesharing has become to everyday life. From office workers trying to beat the evening rain to students splitting the cost of a late-night ride, apps like Uber, DiDi, and InDrive