Benedicta Philemon is a Data Analyst at Rwazi leveraging market intelligence and technology to uncover actionable insights to drive impactful, informed decisions for global business leaders.
A shift is happening in consumer behavior, and the numbers don’t lie. Shoppers are tightening their wallets, cutting back on non-essentials, and prioritizing value like never before. Apparel spending is down 12% year-over-year, luxury in-store purchases have dropped 9.3%, and even grocery shopping patterns are shifting consumers are
Apple TV+ is projected to lose $1-2 billion annually, yet the tech giant continues to invest $5+ billion per year in premium content. With 45 million subscribers and capturing less than 1% of monthly TV viewership, Apple TV+ appears to be trailing behind streaming titans like Netflix (260M+ subscribers) and
February’s retail sales report may suggest a slowdown, with sales increasing by just 0.2%—well below the expected 0.6%. January’s numbers were even more concerning, showing a 1.2% decline, the sharpest drop in over three years. However, these figures do not indicate that consumers are