In a nation renowned for its diversity and vibrant spirit, the choice of beverage becomes an expression of identity. From bustling urban centers to the picturesque landscapes of the Western Cape, each sip tells a story that intertwines tradition, preference, and the ever-changing dynamics of the market. By delving into
In our latest episode, Lemuel Abishua and Alexia Yun joined us in a conversation on understanding data in the context of the African consumer. We share their insights below. Lemuel Abishua and Alexia Yun are product managers at The Room. The company is on a mission to build a global
In the most recent video on our Data Byte Series, we engage various stakeholders within the African market to discuss the role of data in their day-to-day business operations. Below are some of the key takeaways : Data empowers young startups to understand their target markets and customize their value proposition
Packaging has evolved beyond its traditional role of protecting and containing products. In the competitive landscape of emerging markets, forward-thinking brands leverage packaging as a powerful marketing tool to add value beyond the product itself. By going the extra mile and providing additional benefits, packaging becomes a means to captivate
In the past, consumers primarily focused on a product's functional benefits and value for money when making purchasing decisions. However, there has been a significant shift towards experience-driven consumption in recent years, where consumers seek more personalized, immersive, and memorable experiences. This trend is particularly evident in the
The consumer goods industry is in the midst of a significant shift driven by the growing influence of women as consumers. According to recent data, women now control over $30 trillion in consumer spending globally, and this is expected to rise to over $40 trillion by 2030. As such, understanding
With inflation on the rise, everyone is keeping a close eye on the consumer trends of 2023. While it is still early days, there is no doubt that emerging market economies will be hugely impacted by inflation. Over the past year, Africa, Latin America, and Eastern Europe have witnessed a
The term gig economy refers to an on-demand job market in which people find work through various online platforms and apps. Companies like Uber, Jumia, and Wave money are good examples of businesses that run on the gig economy model, since they connect workers to customers through technological platforms, rather
The total value of all goods and services produced within the borders of Africa by its economies were projected to be around $2.7trillion as of 2021, increasing by $296billion from 2020(STATISTIC.AFRICA.2022). While the US announced its gross domestic product for the year 2021 to be $23.
80% of goods travel and 90% of passenger movement of sub-Saharan Africa’s movement and transportation is done by road. It is expected that infrastructure, as essential, would be developed and maintained accordingly. But this isn’t the case as a large number of roads in the region are unpaved
The term ‘gig economy’ is something that has been trending for a while, especially during and after the COVID-19 pandemic. If you’ve been curious about it, then voila! You are in the right place! The gig economy has been around for ages. The term ‘gig’ in ‘gig economy’ dates
Technology has been , and will continue to be the driving force behind how we operate as human beings. This is true for just about every aspect of our lives, and especially with how we receive and process information. It has revolutionized the way we learn and more so, in this