Why is the West African market considered an emerging market? South Africa now widely serves as your gateway to the blossoming West African markets, stretching from Namibia and Angola all the way up to Nigeria, and cutting across Ghana, Cote d'Ivoire, Senegal, even up to Sierra Leone. Among
Understanding the Link Between Consumer Insights and Customer Experience Understanding your customers' needs, wants, and pain points is an essential step towards enhancing the customer experience. With the aid of insightful consumer take, derived from innovative and precise research methods, a business can map out an entire customer journey,
The rapid evolution of the digital age has seen the world grow closer than ever before. An integral part of this story has been the journey of remittances. The US-Africa remittance corridor is a testament to this connection, embodying dreams, responsibilities, and aspirations. Data from Rwazi Consumer Insights, tracking 1,
In the dynamic economic landscape of Tanzania, situated in the core of East Africa, there's more than meets the eye. A detailed analysis of transactional data unveils a realm of adaptation, innovation, and untapped potential, demonstrating that this is not merely a story of numbers but one of
In the ever-evolving world of consumerism, understanding what drives consumer behavior is the key to business success. Over the coming years, we can expect significant shifts in consumer behavior driven by five global consumer trends that will shape the marketplace. This article explores these trends and discusses how brands can
In a nation renowned for its diversity and vibrant spirit, the choice of beverage becomes an expression of identity. From bustling urban centers to the picturesque landscapes of the Western Cape, each sip tells a story that intertwines tradition, preference, and the ever-changing dynamics of the market. By delving into
In our latest episode, Lemuel Abishua and Alexia Yun joined us in a conversation on understanding data in the context of the African consumer. We share their insights below. Lemuel Abishua and Alexia Yun are product managers at The Room. The company is on a mission to build a global
In the most recent video on our Data Byte Series, we engage various stakeholders within the African market to discuss the role of data in their day-to-day business operations. Below are some of the key takeaways : Data empowers young startups to understand their target markets and customize their value proposition
Packaging has evolved beyond its traditional role of protecting and containing products. In the competitive landscape of emerging markets, forward-thinking brands leverage packaging as a powerful marketing tool to add value beyond the product itself. By going the extra mile and providing additional benefits, packaging becomes a means to captivate
In the past, consumers primarily focused on a product's functional benefits and value for money when making purchasing decisions. However, there has been a significant shift towards experience-driven consumption in recent years, where consumers seek more personalized, immersive, and memorable experiences. This trend is particularly evident in the
The consumer goods industry is in the midst of a significant shift driven by the growing influence of women as consumers. According to recent data, women now control over $30 trillion in consumer spending globally, and this is expected to rise to over $40 trillion by 2030. As such, understanding
With inflation on the rise, everyone is keeping a close eye on the consumer trends of 2023. While it is still early days, there is no doubt that emerging market economies will be hugely impacted by inflation. Over the past year, Africa, Latin America, and Eastern Europe have witnessed a