aritificial intelligence
With global growth revised down to 2.8% for 2025, consumers are entering a new era of caution. From Germany to Kenya, the shopping cart has become a signal of economic sentiment and businesses that miss the shift risk being left behind.
aritificial intelligence
Despite reaching over 500 million users in India, WhatsApp Pay processed just few transactions The failure wasn’t due to lack of reach, but lack of focus.
aritificial intelligence
Satellite internet is redrawing the global connectivity map. With Star link reaching 5 million users and gaining ground in underserved regions.
Business
In 2024, global investment in energy transition tech hit $2.1 trillion, with clean energy leading at $270.1B. Capital is shifting from software to infrastructure, betting on the systems that will power tomorrow’s digital economy.
automobile
Robotaxis are rolling out globally, but adoption depends on trust. In China, consumers are embracing autonomous rides. In the U.S., safety concerns and skepticism are slowing momentum. The gap reveals how local attitudes shape the future of mobility.
Business
India is quietly rewriting the economics of ride-hailing, and the rest of the world should be paying attention. While platforms like Uber and Lyft have traditionally relied on commission-based models, where drivers give up a percentage of each fare, the dynamics in India are forcing a rethink. In response to
Business
The e-commerce boom has permanently reshaped consumer expectations around delivery speed, convenience and sustainability. As online shopping becomes the norm across categories, brands are racing to future-proof their last-mile logistics strategies. Failure to provide affordable, rapid fulfilment and sustainable delivery options risks customer churn and brand erosion. Our latest global
Business
Amid the increasing fracturing of traditional media channels, declining trust in institutions and advertising, and the deprecation of third-party data, brands are at an inflexion point for establishing relevance and direct relationships with consumers globally. In our latest global market study surveying over 15,000 consumers across nearly 20 countries,
Business
For decades, the standard narrative around emerging markets framed consumers in these regions as cost-conscious and primarily driven by economic necessity when making purchases. However, research from Rwazi's on-the-ground consumer intelligence networks reveals surprising data disproving this simplistic assumption. Through ethnographic studies, digital anthropologies and hyper-local surveys conducted
Business
The metaverse may seem like a far-off futuristic concept, but understanding this convergence of physical and virtual worlds is quickly becoming necessary for leading consumer brands. With projections that metaverse experiences could unlock $800 billion in commerce by 2024, the need for robust consumer insights around this channel is only
Business
Over the past half-decade, contingency after contingency has mercilessly exposed the fragility within modern global supply chains. Trade disputes, pandemics, forced labour controversies, environmental disasters, geopolitical conflicts – each crisis has progressively exacerbated the brittleness plaguing enterprise resource flows. While disruptions are inevitable, the COVID-19 pandemic served as a prolonged real-time
Business
In many corners of the Western world, the unrivalled digital utility of apps like Google, Facebook and Amazon has been taken for granted. But across Southeast Asia and other high-growth markets, a burgeoning new category of all-in-one "super app" platforms has rapidly rearranged consumer behaviour and commercial battlegrounds.