Top 5 AI products driving US consumer searches this black friday

This Black Friday, AI is moving off the lab bench and straight into American shopping carts. Searches for AI-enabled products have jumped more than 40% year over year, from smart kitchens to Mini PCs.

Even as shoppers spend cautiously, products powered by AI are outperforming traditional tech, highlighting a shift in what consumers value and how they discover it.

A new shopping mindset

Consumers are rethinking their priorities. Post-pandemic spending habits favor value and utility over luxury. Electronics and gadgets that offer efficiency, convenience, or personalization are in high demand.

For brands and marketers, ignoring these search trends risks missing the fastest-growing segment of holiday demand. Understanding what people are searching for and why is now as important as stock availability.

Where AI is making waves

AI is no longer a niche feature; it is shaping buying decisions. Mini PCs that combine compact design with intelligent productivity tools are capturing attention, particularly among remote workers and hybrid learners.

Smart kitchen appliances, from air fryers that suggest recipes to connected ovens that adapt to your cooking style, are transforming mealtime into a smarter, faster experience.

Meanwhile, AI-powered image and video enhancement tools are seeing unprecedented interest. Creators, small businesses, and casual social media users are all seeking ways to level up content without professional skills.

Health and wellness devices are another growth story, with wearables and AI-enabled home gyms helping consumers track performance, recovery, and personal goals. Even home security is evolving; intelligent cameras and monitoring systems that learn routines are becoming a standard expectation rather than a luxury.

Across these categories, shoppers are not just looking for gadgets they are seeking products that make their everyday lives simpler, smarter, and more personalized.

How brands can respond

For companies, the opportunity lies in telling the right story. Marketing needs to emphasize tangible benefits how AI saves time, enhances creativity, or improves routine activities rather than just listing features.

Retailers can leverage real-time search and engagement data to prioritize the products drawing the most attention, while product teams can explore AI-driven upgrades that make devices indispensable. The brands that connect on this level will not only meet demand, but define it.

What this means for brands and shoppers in 2025 and beyond

Black Friday 2025 is more than a shopping spike; it’s a glimpse into the future of consumer behavior. AI-enabled products are no longer optional—they are becoming essential to how Americans live and work.

Founders, marketers, and investors who monitor search trends and adapt quickly will capture attention, influence perception, and shape the next wave of consumer expectations.

For those seeking data-driven insights and actionable intelligence on emerging trends, Rwazi continues to provide a front-row view into how technology is rewriting the rules of shopping and engagement.