Data alone isn’t enough

Brands collect millions of consumer data points every month. Yet less than 20% of that information is actively used to guide decisions [Forrester, 2024]. Brands have more data than ever, but understanding and acting on it is the real challenge. That challenge inspired the creation of Sena, a conversational AI designed to turn consumer sourced data into insight.

Rwazi dashboards provide visibility into market trends, consumer behavior, and demographic patterns. They’re a solid foundation, but understanding the “why” behind the numbers requires more. Sena builds on that foundation by transforming dashboards into a conversation. It explains the data, uncovers opportunities, and recommends actions in real time, guiding strategic decisions with clarity and speed.

Real results in real time

Take a coffee brand in Brazil. Gen Z engagement was slipping. Traditional analytics highlighted trends but offered no clear path forward. When the team used Sena, it identified a 15% drop in TikTok interactions linked to eco-conscious messaging fatigue. Using that insight, the brand launched a user-generated content campaign and a targeted ad strategy, all powered by zero-party consumer data. Within a quarter, repeat purchases rose, and overall sales lifted by 4%.

Sena isn’t just for Brazil. From tracking health and wellness trends in California to analyzing cosmetics and skincare markets in Delhi, it adapts to any market or industry, helping teams act on insights as they emerge. Today, Sena draws on direct‑consumer intelligence from over 40 countries, providing brands with the reach they need, wherever they operate.

Insights that guide decisions

With Sena, you don’t just look at numbers—you ask questions and get answers. You can explore emerging trends, changing consumer preferences, or ask what’s driving sales, and get clear, actionable answers in minutes. Sena identifies patterns, spots opportunities, and suggests strategies, while human judgment ensures decisions stay accurate. Rwazi dashboards provide the foundation, while Sena transforms them into a real-time, conversational tool for smarter decision-making.

Why Sena Was Built

Data alone doesn’t drive decisions. Insight does

This principle guided Sena’s creation. By combining AI with zero-party consumer data, brands can move from reactive reporting to proactive strategy. Research cycles shorten, blind spots shrink, and insights link directly to measurable growth.

A new era of market intelligence

Rwazi is redefining market intelligence. Brands no longerneed to rely on third-party data or manual analysis. They can act on real-time insights, make informed decisions, and convert curiosity into measurable outcomes.

Ready to turn your data into dollars? See Sena in action.