The great consumer split: why 2026 will make or break brands
In 2026, consumer markets are diverging fast. Brands that see shifts early across retail, fintech, and tech will move first and win
Latest
Winning Strategies for real time consumer intelligence in 2026
The era of instant insight In 2026, consumer behavior moves faster than quarterly reports. A sudden trend on social media, a spike in streaming activity, or a surge in product searches can shift revenue in hours. Brands that respond in real time capture opportunity; those that wait often miss it.
What music streaming analytics teaches brands about consumers
Streaming recaps do more than entertain. They show how people choose, listen, and share and those signals help brands understand what truly drives attention and loyalty.
Top 5 AI products driving US consumer searches this black friday
This Black Friday, AI-powered products are dominating US consumer searches, from smart kitchens to Mini PCs. Discover how these trends are reshaping shopping and what brands need to know.
Social Media 2025: Habits Beat Hype
Established platforms like YouTube and Facebook stay dominant because habits are harder to break than trends.
Spotify wrapped: the AI retention hack brands must copy in 2026
Spotify Wrapped shows how real-time behavior insights drive engagement, turning data into shareable, personalized experiences that boost loyalty
4 ways US brands are driving 9% higher loyalty in 2025
US brands are boosting loyalty by 9% in 2025 by acting on verified intent signals. Personalized offers, gamified experiences, values-driven rewards, and real-time insights turn early consumer signals into deeper, lasting connections.
4 trends shaping consumer research in 2025
Consumer research is changing fast. AI speeds decisions, privacy-first data protects trust, and real-time feedback reveals changing behavior. Brands that combine these signals gain a sharper, faster, and more accurate view of what consumers want next.
How retailers will win holiday 2025 without deep discounts
Holiday 2025 favors retailers who use personalized offers, BNPL, and loyalty programs. Shoppers want relevance, timing, and flexibility.
The great AI market cap collapse
The shockwave Ten major AI companies collectively lost $1.64 trillion in market capitalization between October 29 and November 7, 2025 which is the steepest correction in the sector’s short but explosive history. NVIDIA alone shed $459 billion, followed by Microsoft’s $333 billion and Meta’s $321 billion
Inside the $1.5 trillion subscription economy: the breaking point
The $1.5T subscription economy faces a reckoning. Consumers now pay for 3.7 services but use just 2.3, wasting $273 yearly. As budgets tighten, only platforms delivering clear, daily value will survive the coming shakeout.
See your competitor move with Lumora AI decision engine
Lumora turns zero-party consumer data across digital, retail, and distribution channels into real-time insights, letting brands predict competitor moves and act faster, smarter, and with confidence.
Conversational AI
Turning data Into dollars: how Sena powers smarter brand decisions
Data alone isn’t enough Brands collect millions of consumer data points every month. Yet less than 20% of that information is actively used to guide decisions [Forrester, 2024]. Brands have more data than ever, but understanding and acting on it is the real challenge. That challenge inspired the creation
AI
Geopolitics, AI and U.S. business strategy: what founders must know in 2025
Global AI spending will hit $1.5T in 2025, but U.S. firms face geopolitical, regulatory, and supply-chain challenges that could impact efficiency and growth.
Why global growth is stalling and where businesses can still win
The International Monetary Fund (IMF) now expects global growth to hit 3.2% in 2025, down from pre-pandemic norms. On the surface this seems manageable. Beneath, the terrain is uneven and fraught with risk. The stakes for business leaders Trade disruptions are eating into growth. The IMF warns that weaker
AI arms race
The multi-model era is shaping AI strategy
The age of the single super-model is over. No one AI wins across every dimension; reasoning, coding, cost, or reliability.
Fintech
How embedded finance is powering business growth with fintech
Embedded finance is reshaping business growth, turning payments, loans, and insurance into seamless, revenue‑driving experiences
Financial automation
How AI Agents are shaping finance and accounting for businesses
Generative AI is not just a tool; it’s an autonomous force revolutionizing finance. AI Agents are set to drive the market from $1.95B to $15.69B by 2034, by automating bookkeeping (47.8% CAGR) and providing real-time credit scoring in emerging markets
NVIDIA
Nvidia’s AI chip monopoly is cracking amid rising competitors in 2025
Nvidia dominates the AI chip market, but competitors like AMD, Intel, and Micron are gaining fast. Rising alternatives promise more innovation, lower costs, and a resilient supply chain, reshaping how businesses access AI-powered technology in 2025.
economic trends, US economy
How the 2025 U.S. govt. shutdown is shaping consumer spending
The 2025 U.S. government shutdown is hitting households and businesses hard. With federal workers not paid, SNAP benefits at risk, and economic data delayed, consumer spending slows, forcing companies to adapt to financial strain and uncertainty.
immersive marketing
Immersive marketing in 2025: how can brands adapt?
Immersive experiences are transforming how consumers engage with brands. In 2025, businesses that pair AR/VR innovation with real-time data insights will lead the way in engagement, personalization, and loyalty
AI infrastructure
The companies powering the $12 trillion AI revolution
NVIDIA, Microsoft, Apple, and other tech giants now control the AI infrastructure powering billions of daily interactions. Asian challengers like Tencent and Alibaba are racing to build sovereignty. This article explores who holds the power behind AI and what it means for businesses and innovation.
How consumer spending fueled a 3.8% growth rebound in the U.S. economy
A consumer-driven surprise After a year of global uncertainty, with rising interest rates, trade tensions, and uneven recovery across major economies, the U.S. economy delivered a standout performance in the second quarter of 2025. Growth came in at 3.8%, according to revised estimates from the Bureau of Economic
AI Avatars
AI avatars are taking over livestream shopping
AI avatars are reshaping livestream shopping in Indonesia. These digital hosts mimic human expressions, gestures, and voices in real time, streaming endlessly without fatigue. While they scale efficiency, human hosts still lead in trust and engagement, creating a hybrid future for digital commerce.