Latest

The Rise of Ethical Consumerism and Sustainability in Emerging Markets

Business

The Rise of Ethical Consumerism and Sustainability in Emerging Markets

For decades, the standard narrative around emerging markets framed consumers in these regions as cost-conscious and primarily driven by economic necessity when making purchases. However, research from Rwazi's on-the-ground consumer intelligence networks reveals surprising data disproving this simplistic assumption. Through ethnographic studies, digital anthropologies and hyper-local surveys conducted

By Ayomide Agbaje