In the dynamic world of consumer goods, pricing plays a pivotal role in shaping brand perception, driving sales, and ultimately determining profitability. For fast-moving consumer goods (FMCG) companies, the art of pricing is particularly crucial, as these products are characterized by high volume, low margins, and fierce competition. Striking the
In the dynamic and ever-evolving world of business, market research plays a pivotal role in shaping strategic decisions and ensuring a competitive edge. As we step into 2024, the market research landscape is poised for significant transformation, driven by technological advancements, changing consumer behavior, and the need for deeper insights
How FMCGs are evolving in the digital era In the dynamic world of consumer goods, the Fast-Moving Consumer Goods (FMCG) industry has long been a cornerstone of daily life. From the humble toothbrush to the delectable snack, FMCG products permeate our homes and touch our lives in countless ways. However,
Unraveling the world of Fast-Moving Consumer Goods (FMCGs) Fast Moving Consumer Goods (FMCGs) are the everyday items that quickly sail off supermarket shelves. Renowned for their affordability and frequent repurchasing rates, FMCGs command a crucial role in the economic landscape, with prominent industry participants like Unilever utilizing their expertise to
Unleashing Business Development with Market Intelligence Understanding the Meaning of Market Entry Strategy A market entry strategy is a strategic plan that defines how a company plans to launch its products, services, or brand into a new target demographic. Essentially a roadmap for businesses, it guides them on how to
Why is the West African market considered an emerging market? South Africa now widely serves as your gateway to the blossoming West African markets, stretching from Namibia and Angola all the way up to Nigeria, and cutting across Ghana, Cote d'Ivoire, Senegal, even up to Sierra Leone. Among
Understanding the Link Between Consumer Insights and Customer Experience Understanding your customers' needs, wants, and pain points is an essential step towards enhancing the customer experience. With the aid of insightful consumer take, derived from innovative and precise research methods, a business can map out an entire customer journey,
In our latest episode, Lemuel Abishua and Alexia Yun joined us in a conversation on understanding data in the context of the African consumer. We share their insights below. Lemuel Abishua and Alexia Yun are product managers at The Room. The company is on a mission to build a global
In the most recent video on our Data Byte Series, we engage various stakeholders within the African market to discuss the role of data in their day-to-day business operations. Below are some of the key takeaways : Data empowers young startups to understand their target markets and customize their value proposition
The term gig economy refers to an on-demand job market in which people find work through various online platforms and apps. Companies like Uber, Jumia, and Wave money are good examples of businesses that run on the gig economy model, since they connect workers to customers through technological platforms, rather
The total value of all goods and services produced within the borders of Africa by its economies were projected to be around $2.7trillion as of 2021, increasing by $296billion from 2020(STATISTIC.AFRICA.2022). While the US announced its gross domestic product for the year 2021 to be $23.
80% of goods travel and 90% of passenger movement of sub-Saharan Africa’s movement and transportation is done by road. It is expected that infrastructure, as essential, would be developed and maintained accordingly. But this isn’t the case as a large number of roads in the region are unpaved